The Summer Olympics are back, and rights-holder NBC is going big compared to past games.
First, it’s creating more content. The 2024 Summer Olympics will come with more programming hours on NBC than ever before, the company says. Second, it’s beefing up Peacock, NBC’s online streaming app, to include all NBC programming — a first for the Summer Games — and a variety of personalized recommendation tools. And, like most other streaming services, Peacock has raised its price to $7.99 a month, up from $4.99 at the last Winter Games. (If you want to watch with minimal ads, you’ll need Premium Plus at $13.99 a month.)
It’s a vote of confidence in the popularity of the games after relatively few people tuned in for the 2022 Opening Ceremonies and French citizens spent months protesting disruptions tied to the games, including police forcing unhoused people to stop sleeping in some public spaces.
Wondering where to find Olympic events and coverage on TV, streaming and social media? Here’s an easy rundown of your options — and if you want a quick answer, just subscribe to Peacock.
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