In a move that could reshape the future of India’s independent music scene, music ecosystem SwaLay Digital has launched A2A (Artist-to-Artist) — a new initiative focused on helping independent artists work together and grow through collaboration.
Unlike typical music networking spaces, Artist to Artist (A2A) is built to support real creative partnerships. The platform connects singers, lyricists, composers, beat-makers, instrumentalists, and producers with one another based on shared musical goals, genres, and creative styles. The idea is to make it easier for independent artists to co-create music, share feedback, and learn from each other in a structured, supportive space.
“SwaLay A2A is all about turning competition into collaboration. We’re here to build a space where indie artists grow together — not alone,” said Anushka Rana, member of project team at SwaLay Digital.
The platform offers features like one-on-one mentorship from experienced musicians, genre-mixing sessions to explore new sounds, and review circles where artists can receive honest feedback on their work. It also includes artist spotlights, giving rising talent a chance to get noticed. It encourages community-building in a music industry that is often shaped by algorithms and solo hustle. With A2A, the focus shifts back to shared creativity, learning, and long-term artistic growth.
SwaLay, the platform behind A2A, positions itself as a broader music ecosystem, not just a distributor. It aims to make it easier for anyone to start a music career, especially in a country with so much untapped talent.
A2A has already begun onboarding artists and plans to expand in carefully managed phases to maintain the quality of the creative environment. As more musicians join, the hope is that collaboration — not competition — becomes the new normal for India’s indie scene.
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