LØCI, the British fashion brand specialising in handmade vegan trainers, announces their latest collaboration with renowned Nigerian-born, Brooklyn-based artist LÁOLÚ Senbanjo. This exclusive partnership blends Senbanjo’s Yoruba-inspired artistry with LØCI’s commitment to sustainable design, resulting in a limited-edition, wearable masterpiece.
LÁOLÚ, celebrated globally for his immersive art and signature patterns, brings a fresh perspective to contemporary fashion. His intricate, Yoruba-inspired designs have made waves worldwide, from his standout work in Beyoncé’s Grammy award-winning Lemonade to features in The New York Times, The Fader, Vogue, and Vice. Now, his signature aesthetic comes alive through this collaboration with LØCI, uniting art, culture, and sustainability. The collection features a hoodie and t-shirt offered in two distinct colorways.
The limited-edition collection is crafted from soft, sustainable organic cotton, aligning with LØCI’s mission to merge eco-conscious practices with high-end fashion. Designed to be unisex and versatile, the collection reimagines art as a tangible, everyday experience – a true celebration of creativity and comfort. Each piece reflects the shared values of the collaborators, seamlessly integrating LÁOLÚ’s bold, cultural narratives with LØCI’s innovative approach to ethical design.
To celebrate the launch, LØCI hosted an exclusive VIP preview event at their brand-new immersive Oxford Street pop-up store. The evening featured a live painting experience by LÁOLÚ Senbanjo, offering guests a rare opportunity to witness his artistic process firsthand. Notable attendees included Kadeem Ramsay, Ayomí Odukoya, and Aaron Francis, who joined to toast this remarkable fusion of fashion and art. The pop-up space itself has been designed to immerse visitors in the LØCI brand, with digital graphics highlighting their current collections and an augmented reality Snapchat activation. Visitors can explore bespoke LØCI Lenses and interact with Snapchat’s viral filters, bringing an additional layer of engagement to the in-store experience. The Oxford Street location will remain open until the end of December, making it a must-visit destination for fans of innovative, sustainable fashion.
The LÁOLÚ Senbanjo x LØCI collaboration represents a bold step forward for the intersection of art and fashion. By combining LÁOLÚ’s distinctive Yoruba-inspired aesthetic with LØCI’s dedication to sustainability, the collection offers more than just clothing – it delivers a statement. It’s a reflection of a shared vision for a more conscious, creative world, where fashion serves as both an artistic expression and a vehicle for change.
Available exclusively on lociwear.com and in store, the LÁOLÚ Senbanjo x LØCI collection is a testament to the power of collaboration. This partnership not only highlights the beauty of cultural storytelling but also reinforces LØCI’s position as a leader in sustainable, fashion-forward design. With its limited availability, the collection is poised to become a coveted addition to wardrobes worldwide, blending timeless artistry with modern-day functionality. Don’t miss the chance to own a piece of this extraordinary collaboration.
