Levi’s is continuing its commitment to music through an all-new collaboration that fans may not have expected. Teaming up with a global superstar and one of India’s biggest musicians, the latest partnership taps Diljit Dosanjh ahead of his highly-anticipated tour in India.
News of the collection comes shortly after Dosanjh sold out not just one or two, but three nights at London’s O2 Arena this month, proving that his global appeal knows no bounds. Reinventing classic fan merch, the “Dil-Luminati” collection aims to celebrate the artist’s enduring legacy and loyal fanbase.
Comprising graphic tees, hoodies, sweatshirts and trucker jackets, the collection also includes a pair of Levi’s newly launched 578 Baggy Jeans. Drawing from Dosanjh’s signature style, the collection’s pieces are adorned with the artist’s famous catchphrases and song lyrics from tracks like “G.O.A.T.,” “Lover” and “Born To Shine.”
Adding to the appeal, the collaboration will also see select flagship stores offering personalization with limited-edition pins and patches.
Get a first look at the Levi’s x Diljit Dosanjh collaboration above and head to Levi’s India to purchase. The collection will also be available at special pop-ups in select concert venues during the tour.
In case you missed it, check out the latest team-up from Kenny Scharf and Axel Arigato.
