Kith and Giorgio Armani have tapped famed filmmaker Martin Scorsese to be the star of their new campaign. This marks the first-ever collaboration for Armani between Kith and the Italian brand, but definitely not the first between Armani and Scorsese. Scorsese is a long-time friend of the house and partnering with the director was a now brainer for the luxury house.
In a statement from Kith, Scorsese and Armani have been friends for many years “which led him to direct Made in Milan — a documentary about the designer’s life and the growth of the brand. His steadfast representation of his hometown, New York, is a value shared and respected by fellow native, Ronnie Fieg. For these reasons and more, Giorgio Armani and Kith were honored to work with him to debut this collection—the first-ever collaboration in Giorgio Armani’s history.”
In tandem with the new campaign video that just launched, Kith has confirmed a special pop-up experience in New York where the collaborative collection will be available ahead of its global launch. Kith has redesigned a townhouse on the Upper East Side at 170 East 80th Street. The townhouse will be open on September 6-7. The global release for the collection arrives on September 13 online.
