In a strategic move to reinforce its presence in the decentralized social networking landscape, MaskDAO has completed the acquisition of Orb.club, a rapidly growing Web3-native social platform. The integration aims to advance MaskDAO’s broader mission of fostering a more expressive, interconnected, and user-owned digital experience, as outlined by its parent entity, Mask Network.
Orb.club, which has gained notable traction for its engaging features such as viral sticker campaigns, collectible content, and in-app tipping functionalities, reported more than 50,000 monthly active users by the beginning of 2025. With its unique take on social interaction, the platform has carved out a distinctive position within the Web3 social media domain. The recent acquisition is poised to boost MaskDAO’s ecosystem by leveraging Orb’s innovation and user engagement strategies.
Enhancing a Diverse Decentralized Portfolio
The acquisition brings Orb.club into the fold of an already robust network of MaskDAO-managed projects, which includes initiatives such as Next.ID, Web3.bio, and Firefly.social. Observers expect the move to not only enhance MaskDAO’s existing offerings but also accelerate the development of a fully decentralized and user-centric social ecosystem. The organization sees the integration as a natural extension of its mission to provide alternative, ownership-driven online experiences.
Mask Network, the founding entity behind MaskDAO, has undergone a considerable transformation since its launch in 2017. Initially conceived as a browser extension bridging Web2 and Web3 services, it has since evolved into a significant player in decentralized social media. Industry insiders have referred to it as the “Tencent of Web3,” due to its ambitious scope and growing influence. Through the creation of shared digital infrastructure, investments in onchain applications, and initiatives aimed at promoting user autonomy, Mask Network has positioned itself as a central figure in the next-generation internet. The establishment of MaskDAO in early 2025 served to further decentralize governance and reinforce its expanding ecosystem.
Orb.club’s Role in the Future of Social Interaction
Joining the MaskDAO network is expected to provide Orb.club with access to advanced infrastructure and a broader user base. Known for its prioritization of self-expression, user ownership, and gamified engagement, the platform has introduced a novel approach to online social interactions. Its content-driven economy has empowered both creators and users to participate meaningfully while also reaping economic benefits from their contributions.
In the context of recent developments like the launch of the Lens Chain by the Avara team, Orb’s mobile application is expected to become a primary destination for discovering trending onchain content. One of Orb’s standout features, Orb Clubs, facilitates the creation of community-centric micro-networks that allow participants to earn through engagement rather than through traditional metrics like follower counts or token speculation. This model emphasizes meaningful connection and rewards user involvement with actual ownership stakes and incentives.
Strategic Vision for the Future of Web3 Social
Suji Yan, the founder of Mask Network and MaskDAO, expressed a forward-looking view on the acquisition, indicating that the inclusion of Orb would reinvigorate the concept of online community in the Web3 space. He emphasized that the platform’s focus on creator monetization and community-driven models had redefined how users find joy and purpose in online interactions. The acquisition is considered a pivotal step toward MaskDAO’s aspiration to become a comprehensive hub for decentralized applications spanning identity, content, and user interaction.
The alignment between MaskDAO’s long-term vision and Orb.club’s innovative approach to social engagement underscores a shared belief in the transformative potential of decentralized technologies. As the ecosystem continues to grow, industry stakeholders will likely monitor how this integration shapes the broader Web3 social media environment.
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