Medial app raises $120K for startup social network

Mumbai: Medial app, a professional social media platform purpose-built for the start-up ecosystem, has raised $120K in a pre-seed funding round. The round was led by FirstCheque VC and saw participation from notable angels from Bangalore, Mumbai, and the US including names like Nayan Jadeja, Rohitashwa Choudhary, Ankit Aggarwal, Radhakrishnan Ramachandran and others.

Founded and led by the leadership of Niket Raj Dwivedi, Aishwarya Raj Pandey, Prateek Kaien, and Harsh Dwivedi, Medial App aims to reshape the professional social networking landscape by centring its offerings around professionals’ real learning and growth in the start-up ecosystem. At the heart of its mission is a content and community-driven platform that fosters a vibrant community across diverse tech, product, and UI/UX domains. It serves as a hub of start-up news, industry updates, banters, and advice in a non-clickbaity fashion to add value for its community, and enable transparent and inclusive workplace conversations.

Expressing his gratitude and sharing his mission, Medial app founder & CEO Niket Raj Dwivedi said, “We’re excited with the early belief of our investors in our vision. We are working super hard to ensure our users get the exact experience that has been missing from most professional social media platforms and bridge the gap that younger folks feel on these company-centric, influence-catering age-old networks. Medial is designed to be a meaningful content and consumption-led professional network instead of a thoughtless connection-led network. We are working towards creating a world-class company-profiling suite and a job board which is responsive within a strict timeline so that candidates are not left hanging after applying to jobs, and allowing companies to showcase themselves better to prospective talent.”

Medial App enjoys a beta-stage user base of over 5,000 and is set for an official launch by the end of January 2024. The platform aims to evolve into the go-to professional social platform for growth-driven individuals within the start-up/tech ecosystem, gradually expanding its horizons to accommodate more profiles and industries.

Prateek Agarwal from FirstCheque remarked, “Niket and the team have the right mix to solve the social media problems of today. They want to purify the experience by helping people read unique content and also share their perspectives without the fear of being judged.”

Medial App plans to deploy the raised capital to primarily fuel product development, user acquisition, and testing of core app features. With promising initial beta app metrics showing great D30 retention and stickiness, the leadership focuses on feature enhancement and the product’s official launch.

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