The NHL and Fanatics on Saturday began selling jerseys at retail for the first time since the retailer became the league’s official outfitter under a 10-year deal. The jerseys range in price from $120 for practice jerseys to $425 for Authentic Pro jerseys, which are the exact same Canadian-made uniforms worn on the ice by players. The league’s previous jersey manufacturer, Adidas, did not sell the on-ice editions of its uniforms at retail.
The Fanatics Premium jersey, which retail for $180 without a name and number or $230 with a name and number, are said to be comparable to the “authentic” jerseys offered at retail by Adidas. Fanatics is also continuing to offer its Breakaway jerseys, a more affordable replica edition featuring heat pressed crests for $135 without a name and number or $175 with a name and number.
Quebec-based SP Apparel, which manufactured the Adidas-branded jerseys worn by players on the ice, is now producing Fanatics’ Authentic Pro jerseys offered at retail in addition to the ones worn by players on the ice.
