On a recent weekday afternoon in New York, a cleaning woman in all black stood in the Fifth Avenue window of Eden Gallery dusting a very large bronze purse. Created by the artist Roman Feral and priced at $400,000, the larger-than-life replica of a crocodile Hermes Birkin bag featured a cluster of monochrome butterflies emerging from its depths.
Inside the gallery, other artworks had similar brand affiliations. There was a digital print by the artist Gal Yosef depicting Winnie the Pooh wearing a Louis Vuitton T-shirt and holding a honey pot filled with $100 bills; a painting by the artist Angelo Accardi that features, among other figures, Disney’s Aladdin standing next to a red Ferrari; and a Swarovski crystal-covered sculpture of a very large Balmain perfume bottle by the artist Metis Atash.
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