Key Takeaways
- OpenAI is reportedly working on a new social AI platform.
- CEO Sam Altman has publicly toyed with the idea of launching a social app.
- The move would increase competition between OpenAI and social media firms that are increasingly invested in AI.
OpenAI is reportedly developing an AI-focused social network centered on ChatGPT’s image generator.
As the likes of X and Meta move to build out their own AI capabilities, OpenAI’s entry into the space could open the next chapter of a burgeoning AI rivalry among social media platforms.
OpenAI’s Social Media Ambitions
The first hint that OpenAI had social media ambitions came in February, when CEO Sam Altman responded to the news that Meta was developing a ChatGPT rival.
“Fine maybe we’ll do a social app,” Altman quipped .
“If Facebook tries to come at us and we just Uno reverse them it would be so funny,” he added.
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According to sources cited by The Verge, the idea has more substance than Altman’s post might suggest.
The OpenAI CEO has reportedly sought outside feedback about the concept for an image-based social feed that leverages the firm’s technology.
Taking Advantage of Viral AI Trends
OpenAI’s emphasis on image generation chimes with several viral trends that have emerged since ChatGPT introduced new computer vision functionalities in March.
From Studio Ghibli-style depictions to AI-generated action figures to people imagining their pets as humans, ChatGPT’s image generator has spawned a string of social media crazes.
But until now, the task of disseminating images has fallen on third-party platforms like X or Instagram.
By bringing the social aspect of image generation in-house, OpenAI could connect users in new, AI-native ways and build on ChatGPT’s emerging network effects.
Social Network AI Rivalry
While Altman subtly acknowledged the threat posed by Meta’s increasingly sophisticated AI offering, other social media firms are also heavily invested in the technology.
Having already incorporated language models into Douyin, the Chinese version of TikTok, ByteDance is now rolling out “Genie,” an AI chatbot for international users.
Meanwhile, X continues to double down on Grok, with integration of the ChatGPT rival expected to accelerate now that the company has merged with xAI.
Against this backdrop, OpenAI’s social media offensive may be viewed as a defense against emerging rivals. It could also give the company access to valuable user data that currently gives Meta, X and TikTok a key advantage.
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