Beta Collective has launched a campaign in Brazil that uses humor to highlight how restaurants can reduce waste and boost profits through accessible technology that helps prevent mistakes.
The campaign, which spans commercials and digital content, introduces viewers to the “Restaurants’ Lost & Found,” a whimsical setting where misplaced or incorrectly delivered dishes reside.
The playful films and social content feature pun-filled dish names from the “Lost & Found.” Some of these were translated into English, like “Onion Wrongs,” representing a dish that didn’t turn out right, or “BuffaSLOW Wings,” for starters that took too long to arrive. And then there’s the classic fancy restaurant blunder: the “Mistake Tartar”.
The campaign cites a study conducted with over 900 customers of Anota AI, a platform that automates order management for restaurants and delivery services, found that 68% of users reported the tool reduced employee conflicts and lowered workplace stress.
Additionally, 64% of restaurants saw a reduction in order errors, leading to substantial cost savings and higher profits.
Credits
Agency: Beta Collective
Creative Director: Bernardo Tavares
Art Director: Sávio Hatherly
Concept and Copywriting: Fabio Meirelles, Bernardo Tavares
Puns: Bernardo Tavares, Crispin Cairns
Brand: Anota AI
Anota AI Creative Coordinator: Pedro Filho
Marketing Team: Jéssica Pereira, Pedro Filho, Adrielli Oliveira, Karina Bonow, Ludyson Klayn, Gabriel Ribeiro
Production: Beta Collective
Director: Fabio Meirelles
DOP: Gabriel Zuffo
Art Director: Bruno Yoshicava
Assistant Director: Julia Garcia
Production Director: Fabio Rosa
Food Stylist: Enzo Pagnotta
Editor and Motion Designer: Rodrigo Aranha
Audio: HIT
PR: C4V3
