River Island launches limited-edition summer collab with contemporary artist

Fashion retailer River Island has revealed the latest offer in its ‘Behind the Design’ series, an exclusive  limited-edition collection created in collaboration with contemporary artist Adrianne Dimitrakakis, founder of Atlas.

The drop “fuses fashion with storytelling, transforming Adrianne’s distinctive hand-drawn artwork into 45 bold, bespoke summer pieces”. 

Rooted in the artist’s “spirit of exploration”, each sun-washed design is inspired by her travels across remote islands and off-the-map destinations giving inspiration to her vintage-inspired aesthetic. 

Thus, every print in the collection “tells a story; and every piece becomes a keepsake… echoing her illustrated maps, collected trinkets, and the nostalgic charm of vintage posters… to brighten every summer wardrobe”. 

Key pieces include dresses, printed blazers for women, tailored shorts (sizes XS-XL), and linen shirts for men. The collection also features a kids’ range including boys (1-14 years in one style), 5-14 years in the rest, and older girls (5-14 years).

In April, River Island’s Behind The Design series also launched a curated resortwear collaboration with Latin-Australian swimwear brand Del Maar. 

The series has previously featured independent creatives such as Sheffield-based visual artist and photographer Joe Horner, who created an occasionwear collection inspired by his award-winning artworks.