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6/18/2024
From L to R: Alex Hole, Michael Scott, Sang Kim, Cathy Oh, Yong Su Kim, Melissa Wasserman, Travis Howe, Avner Ronen
Samsung continues to drive innovation, leveraging its position at the intersection of hardware and software, to enhance consumer experiences globally.
As the number-one global TV brand for 18 years running, Samsung products create a massive connected universe in-home, in-hand, and on-the-go. Our Service Business organization, comprising the Samsung Ads and TV & Mobile Services teams, further leverages this immersive ecosystem to optimally connect with advertisers and millions of consumers worldwide on the biggest screen in the home.
Samsung Ads hosts the Floating Penthouse at Cannes Lions 2024
A crowd enjoys a gathering at the Floating Penthouse at Cannes Lions 2024
From L to R: Alexa Ellin, Elizabeth Delhagen, Cathy Oh, Melissa Wasserman, Krystina Rafanelli
“We’re seeing exciting growth and innovation in our Samsung Services business around the world, and we’re seeing great success as we enable our partners to connect and engage with consumers as they enjoy a premium TV and mobile experience on Samsung devices,” said Yong Su Kim, EVP and Global Head of Video Services & Partnerships. “We’re proud to work with the leading companies in our industry to push at the forefront of digital advertising, gaming, content distribution and consumption, as well as new forms of media such as digital art. Our commitment is clear: to drive impact and business success for our partners, shape and propel industry standards, and continue to deliver the best premium experience across the entire Samsung ecosystem.”
In line with this global influence, May and June have been breakout months with a suite of meaningful product innovations and initiatives across five countries, showcasing Samsung’s continued omnipresent commitment to unlock opportunities and engage advertisers and consumers alike.
Samsung’s latest games showcased at Summer Game Fest
From hosting a full house at our NewFronts presentation, to our week-long presence across programming and events at Cannes Lions, to showcasing the latest on games at Summer Game Fest, and exhibiting a first-of-its-kind immersive The Frame Lounge at Art Basel, we are continuing to deliver unparalleled results for advertisers and consumers. Here’s a play-by-play of our recent live events, which brought eye-catching, immersive experiences to audiences and brands internationally.
Samsung Ads at Cannes Lions in France
As we head into the world’s largest festival of creativity and innovation, Samsung Ads achieved an industry milestone as the first-ever OEM to have membership in the U.S. Joint Industry Committee (JIC). We contribute an invaluable perspective for the JIC, as the leading provider of smart TVs worldwide, in helping define a more sustainable model for long-form video measurement. Furthermore, as a trusted partner for brands, Samsung Ads continues to increase industry transparency as part of the JIC to drive more meaningful video advertising outcomes.
At Cannes in Cairns, Australia
Ahead of Cannes Lions, our APAC team jump started discussions at Australia’s largest media and creativity festival, Cannes in Cairns. Samsung Ads Haus, a first of its kind dedicated destination, hosted over 500 guests for content streams, meetings and panels at the waterfront venue in tropical Queensland, including an invite-only Chatham house panel by some of Australia’s biggest brands.
Samsung’s welcome tent at the Floating Penthouse
This week, Cannes Lions serves as a vital global opportunity for our team to amplify business and allow teams to engage in meaningful conversations with key clients, partners, thought leaders and decision makers from the world’s most innovative companies. We are hosting our Floating Penthouse, a sleek stand-out venue experience in the harbor, as the hub for client and partner meetings. Nearly 100 client meetings have been set up, with nearly 200 additional meetings requested, almost double the amount of meeting requests from last year.
The Floating Penthouse at Cannes Lions
Yong Su Kim with Samsung Ads team members
Courtney Howell, far left with speakers at a Female Quotient panel at Cannes Lions International Festival of Creativity in June 2024.
Cathy Oh, fourth from left, speaking during a Female Quotient panel at Cannes Lions 2024.
While at Cannes Lions, our leadership is taking part in a number of panel sessions throughout the week around key topics, including streaming addressability and the current state of video:
- Variety: Michael Scott and Melissa Wasserman will stop by Variety’s Cannes Lions Studio to discuss how today’s innovations are shaping tomorrow’s CTV marketing strategies
- OpenAP: Justin Evans spoke on OpenAP’s Streaming TV Lunch session to discuss CTV’s impact for brands in reaching unified audiences and receiving actionable campaign results
- Microsoft: Joe Melaragno took part in a Microsoft Advertising panel session around the future of CTV and pivotal solutions the industry needs to embrace
- Female Quotient: Cathy Oh participated and Melissa Wasserman will participate on panels with Female Quotient discussing the power of entrepreneurship and female-driven narratives. Also, Courtney Howell moderated a Female Quotient panel with executives from OMD USA, Spark Foundry and Initiative sharing career journeys and learnings
- She Runs It/Adweek: Cathy Oh will take part in a panel hosted by She Runs It and Adweek where leaders shared their career stories and strategies and the art of being a leader
Samsung Ads at US NewFronts and Canada Innovation Day
With a line wrapped around the block and standing room only venue, Samsung’s NewFront presentation in the US was a resounding success with over 420 attendees, a 150% increase in client attendance compared to last year. This year’s session transformed Lavan Midtown’s venue into a fully immersive Samsung Ads experience by creating a dynamic stage presentation surrounded by a 270-degree projection.
Michael Scott of Samsung Ads at NewFronts 2024
We unveiled a new lineup of premium sports, music, family and entertainment offerings on Samsung TV Plus, including major first-to-FAST partnerships, exclusive content from Warner Music Group and Mattel’s first FAST channels. New performance-driven advertiser solutions were also announced as well as new interactive gaming experiences that transform an ordinary ad break on Samsung TV Plus into a game break. In all, Samsung garnered press coverage across top tier and ad trade publications such as Adweek, Variety, Deadline, Digiday, Axios, Ad Age, and NextTV.
