TrusTrace
TrusTrace, a platform for supply chain traceability and compliance in the fashion and textile industry, has announced its participation in Textile Exchange’s multiparty Trackit system pilot.
The project, running throughout 2025, brings together traceability solution providers including Peterson Technologies, Retraced, and TextileGenesis to test an interoperable traceability framework that functions seamlessly across diverse technology platforms.
It is designed to minimise the burden on supply chain operators while maintaining a strong and credible standards system to adapt to the evolving demands of sustainability standards and legislation.
“Interoperability is the key to the future where supply chains are traceable, circular and fair. The Trackit pilot brings the industry closer to a shared ecosystem where technology providers complement rather than compete, ensuring better outcomes for brands, suppliers, and the planet. We are honoured to contribute to this exciting project, and contribute with our vast experience in interoperability at scale,” says Shameek Ghosh, CEO and Co-founder at TrusTrace.
Currys (again)
Currys recently hit 200,000 followers on TikTok, leading Niall McGarry, Founder at Fabric Social, to flag up “the work between our two teams that has been widely regarded as the biggest social media success story of recent times”.
In a LinkedIn post, he said: “This is a true best in class example of a heritage business embracing the opportunity that consistently presents itself in the chaoticly disruptive era we now live through. A platform specific approach, adopting trends in their infancy, an inate understanding of the venacular of now, and nourishing not managing when it comes to community, have all been instrumental.”
McGarry praised an initiative that has resulted in 100 million + organic views, millions of likes, comments and shares, and countless endorsement opinion pieces on LinkedIn, international TV and radio coverage, which have all, in part, contributed to the overall health of the Currys business.
Tubi
Tubi, Fox Corporation’s ad supported streaming service, has announced a new shoppable experience – The Tubi Red Carpet Shop – in partnership with Shopsense AI.
Tubi lays claim to the world’s largest collection of movies and TV episodes, including over 300 exclusive originals. And now viewers are able to purchase items within curated digital stores by visiting shop.tubi.tv on their smartphones.
The storefronts are inspired by the upcoming Tubi Red Carpet at Super Bowl LIX. Hosted by Olivia Culpo, this covers the celebrity, fashion and culture behind America’s biggest sports event live from Caesars Superdome on 9th February starting at 3:30 PM ET on Tubi. They will include essentials for game day parties, trends inspired by WAGs, audio products inspired by music from the big game and team apparel and fan gear.
“Our collaboration with Shopsense AI is an important step forward in blending entertainment and commerce for brands and consumers through retail media CTV partnerships,” says Jeff Lucas, Chief Revenue Officer, Tubi.
“Our commitment to delivering premium entertainment that is free and accessible, combined with an incremental audience that is incredibly passionate about our content, allows us to experiment in ways that are tangible and truly interactive. Shoppable integrations are the next frontier for ad supported streaming services, and we look forward to continuing to explore what’s possible with Shopsense AI.”
B&Q
B&Q has announced the expansion of its on-demand delivery trial with Deliveroo, following a launch from its smaller high street stores in London last August.
In a LinkedIn post, Amélie Gallichan-Todd, Supply and Logistics Director at B&Q, said: “We are always seeking ways to enhance speed and convenience for our customers. This expansion allows our London customers to choose from over 9,500 B&Q products for on-demand delivery.”
Starting this week, home improvers in Beckton, Sidcup, Watford, Acton, and Romford can order a wider selection of paint brands, gardening supplies, storage solutions, and home furnishings, with delivery to their doorstep in as little as 25 minutes via Deliveroo.
Gallichan-Todd added: “I am excited to see how our London customers will embrace the increased choice and convenience this service brings.”
Costco Wholesale Australia and DoorDash
DoorDash is tapping into the world of bulk shopping Down Under with on-demand, same-day and future scheduled delivery to customers through a partnership with Costco Wholesale Australia.
Available in major metropolitan areas across Australia, including Sydney, Melbourne, Perth, Adelaide, and Brisbane, DoorDash customers can now access Costco’s selection of groceries and essentials.
To mark the launch, they will receive $20 off their first Costco order when they spend $150 or more.
DoorDash Vice President APAC, Simon Rossi, says: “We are thrilled to partner with Costco to expand our affordable options for Australian families. Through this partnership, we’re making it easier for families and small businesses to get what they need at Costco’s low prices, delivered directly to their doorstep.”
HMN
Hologram Media Network (HMN) has launched what is pitched as the world’s first always on holographic advertising network, built in collaboration with Proto Hologram.
Featuring Proto Luma devices, this spans Simon malls across the US.
The network – which has thus far deployed across 30 Simon locations – including Los Angeles’ Del Amo Mall, New York’s Roosevelt Field Mall, Atlanta’s Lenox Square Mall, Nashville’s Opry Mills, and Chicago’s Woodfield Mall – offers limited advertising inventory, featuring 3D creative advertising programmed alongside exclusive IP content collaborations.
Each month’s holographic show is curated with storytelling from major studios, creators, artists, and influencers, as well as live interactive hologram events with celebrities. The charter content showcase featured an exclusive experience for Paramount Pictures’ Sonic the Hedgehog 3, immersing customers in a lifelike 3D encounter with the character and his team.
