Social Network Ad Spending and Trends Q4 2023

Table of Contents

Executive Summary

The US social ad spending market has steadied itself

What this forecast covers

Meta at a glance

Facebook: Back to growth

Instagram: More logs for the fire

TikTok: Still rolling

Pinterest: Leaning into the bottom of the funnel

Snapchat is still making its way out of the wilderness

X has put a target on its back

Insider Intelligence Interviews

Sources

Media Gallery

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