Social Platforms for Commerce Market
Social Platforms for Commerce Market
According to a new report published by Polaris Market Research, the social platforms for commerce market size was valued at USD 1,201.10 billion in 2024. It is estimated to reach USD 12,459.32 billion by 2034, registering a CAGR of 26.4% from 2025 to 2034.
Market Overview
Social commerce is a rapidly growing segment of e-commerce that utilizes social networks and digital media to ease transactions between businesses and customers. It encompasses activities such as product discovery, reviews, ratings, sharing, recommendations, purchases, and loyalty programs. By tapping into the increasing use of social media platforms, social commerce enables the promotion and sale of products or services directly on the platforms users engage with daily.
Companies adopting social media as a marketing and sales channel focus on creating direct connections between brands and their customers, enabling meaningful interactions across multiple social channels. By utilizing user-generated content (UGC) such as videos, photos, and customer reviews, businesses can build deeper relationships with their audience. This helps achieve a level of engagement often beyond the reach of traditional e-commerce strategies.
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Key Growth Drivers
Integrated Shopping Features on Social Platforms: Integrated shopping features allow users to browse, communicate, and buy products instantly within social media platforms. This innovation removes the requirement to switch between manifold apps or websites in the course of the buying process. Platforms such as Instagram, TikTok, Facebook, and YouTube have appended features such as in-app checkouts, product tagging, and live shopping, which have a favorable impact on social platforms for commerce market growth.
Rising Adoption of Social Media: Millions of users are actively engaged with social media platforms such as Instagram, Facebook, TikTok, Pinterest, and YouTube for interaction, entertainment, and shopping. As per the current figures issued by Exploding Topics, a Trademark of Semrush Inc., in 2024, the typical internet user has spent about 6 hours and 40 minutes online each day. Thus, the growing adoption of social media is fueling the market development.
Key Players
Prominent players in the market are making substantial investments in research and development to enhance user experience through unique features and improved usability. The key market leaders include:
• Depop Ltd.
• Etsy, Inc.
• Line Corporation
• LinkedIn Corporation
• Meta Platforms, Inc.
• Pinterest, Inc.
• Snapchat
• TikTok
• Twitter, Inc.
• WeChat
• YouTube
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Social Platforms for Commerce Market Report Highlights
o Based on platform type, the social platforms for commerce market is segmented into social networking sites, video sharing platforms, messaging apps, and others. In 2024, the social networking sites segment held a significant market share as platforms such as Facebook, Instagram, and TikTok have become central hubs for both social interaction and shopping experiences.
o On the basis of product category, the market has been segmented into fashion & apparel, beauty & personal care, home décor & furniture, electronics & gadgets, food & beverage, health & wellness, and others. In 2024, the fashion & apparel segment held a significant market share due to high engagement levels on platforms such as Instagram, TikTok, and Facebook, where visual content plays a big role in influencing shopping decisions.
o In 2024, North America held a significant share of the market revenue, driven by the high digital penetration, strong e-commerce infrastructure, and widespread use of social media platforms for shopping.
o The market in Asia Pacific held a significant share of the global market revenue and will experience the fastest growth during the forecast period. This surge is driven by the large and digitally connected population, increasing smartphone usage, and growing popularity of social media-driven shopping.
Regional Scope
North America dominated the social platforms for commerce market in 2024 due to elevated digital reach, robust e-commerce framework, and extensive usage of social media platforms for shopping.
Asia Pacific is expected to be the growing market due to its extensive and digitally linked population, growing smartphone usage, and escalating approval of social media-propelled shopping.
By Regional Outlook (Revenue, USD Billion, 2020-2034)
o North America
» US
» Canada
» Mexico
o Europe
» Germany
» France
» UK
» Italy
» Spain
» Netherlands
» Rest of Europe
o Asia Pacific
» China
» Japan
» India
» South Korea
» Indonesia
» Rest of Asia Pacific
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Segmentation Analysis
By Platform Type Outlook (Revenue, USD Billion, 2020-2034)
• Social Networking Sites
• Video Sharing Platforms
• Messaging Apps
• Others
By Business Models Outlook (Revenue, USD Billion, 2020-2034)
• B2C (Business-to-Consumer)
• C2C (Consumer-to-Consumer)
• B2B (Business-to-Business)
By Product Category Outlook (Revenue, USD Billion, 2020-2034)
• Fashion & Apparel
• Beauty & Personal Care
• Home Décor & Furniture
• Electronics & Gadgets
• Food & Beverage
• Health & Wellness
• Others
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