Stationhead has become a thriving platform for artists and their keenest fans. Now it wants to help the latter do more shopping from the former. Its new ‘Stationhead Shop’ feature taps into artists’ existing Shopify stores, with some light gamification around it involving badges and the ability to show off digital merch collections within its app.
Stationhead says that it tested the new feature out in a ‘digital buying party’ for Nicki Minaj’s album ‘Pink Friday’ during its beta period, persuading 20% of fans who tuned in to buy it. “We’ve created a shopping experience that combines the excitement of the merch booth with the scale and social currency of a gaming platform,” claimed CEO Ryan Star.
The new feature will now be rolling out across the the more-than 1,000 fandoms with a presence on Stationhead, which says it has 20 million users.
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