The award-winning documentary short blends cinematic craft with a powerful message on stewardship, story, and the future of wine
May 1, 2025, Newberg, Ore. — The Art of Pairing, a documentary short film produced by the Stoller Wine Group, is a second annual Wine Marketing Award winner in the video / brand marketing category. This prestigious accolade recognizing excellence in wine branding, digital storytelling, and industry innovation. Celebrated for its narrative depth and emotional resonance, the film stood out among submissions from leading wineries, agencies, and marketing professionals across the globe.
Unlike traditional promotional content, The Art of Pairing offers an introspective and visually arresting journey into the world of winegrowing. Set against the backdrop of Oregon’s Willamette Valley, the film follows the lead-up to the 2023 harvest through the eyes of Vice President of Vineyard Operations, Jason Tosch, whose unique philosophy bridges the rhythms of jazz with the cadence of sustainable farming.
Through cinematic storytelling, the documentary short elevates Stoller’s dedication to sustainability resiliency and the human connection to land against the backdrop of an ever-changing climate.
“In the wake of Bill Stoller’s passing, this win is a bittersweet reminder of our belief that the best marketing tells the truth—honestly, creatively, and with heart,” said Gary Mortensen, president of Stoller Wine Group. “The Art of Pairing reflects the core of Bill’s values: being stewards of the land, storytellers, and a company committed to a future that’s both sustainable and inspiring.”
The film has received widespread recognition, including Official Selections at the Seattle Film Festival, Environmental Film & Screenplay Festival, and the Oregon Documentary Film Festival. It has also earned Best Direction from the Environmental Film & Screenplay Festival, winning Best Cinematography and was finalist Best Original Music at the Oregon Documentary Film Festival.
Founded by Oregon wine pioneer Bill Stoller, Stoller Wine Group is a family of brands rooted in innovation, sustainability, and legacy-building. As home to the world’s first LEED Gold-certified winery and a certified B Corp, the company continues to lead by example—earning accolades from the Portland Business Journal, USA Today’s 10Best, Yelp and The Oregonian’s Top Workplaces.
With The Art of Pairing, Stoller Wine Group not only strengthened its brand identity but also reinforced its mission: to craft wines and stories that endure for generations. Stoller will be hosting a screening of the film later this fall at the Stoller Experience Center with a panel discussion with Filmmakers Jack Mortensen and Brenden Osborn alongside Jason Tosch. For more information, visit stollerfamilyestate.com/events or call (503) 864.3404.
About Stoller Wine Group
Stoller Wine Group is a family of wine brands from Oregon wine pioneer Bill Stoller, a native of Dayton, Oregon, whose vision is to build a company that will last for 200 years. We take pride in our B Corp certification, knowing that we “walk the walk” when it comes to our goal of building a company that will last for generations to come. With every action, we are active members and supporters in the community, which is why we are proud to be perennially voted as one of Oregon’s most admired companies by the Portland Business Journal. For more information, visit www.stollerwinegroup.com.
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