2025 Market Reports Update: Forecasts Through 2034, Emerging Trends, Key Players, and Leading Regions – Stay Ahead of the Competition Today!
The social media analytics by The Business Research Company provides a comprehensive analysis of the industry, covering market size forecasts from 2025 to 2034. The report explores key trends shaping the market, major growth drivers, and detailed segmentation based on [key segment categories].
It also highlights the competitive landscape, profiling major companies operating in the industry.
What Historical Growth Trends Have Shaped the Social Media Analytics Market Size?
The market size of social media analytics has expanded considerably in the past few years. The market will expand from $13.83 billion in 2024 to $17.39 billion in 2025 with a compound annual growth rate (CAGR) of 25.7%.
Multiple factors such as the widespread use of social media platforms, increasing user interaction, the incorporation of social media into business strategy, evolving marketing and advertising tactics, the impact of user-generated content, compliance with regulations, and risk reduction contribute to the observed growth during the historical period.
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What Is the Global Market Value of the Social Media Analytics Industry?
The anticipated market size for social media analytics is projected to experience significant expansion in the coming years. The projections suggest a growth to $51.25 billion by 2029, with a compound annual growth rate (CAGR) of 31.0%.
Factors contributing to this growth over the forecast period include privacy and compliance issues, analytics of video and visual content, promotion of employee advocacy programs, usage of social media analytics in political campaigns, and emotion and behavior analytics. The forecast period is also expected to see key trends such as cross-platform analytics, integration with e-commerce, geospatial and location-based analytics, emergence of specialized social platforms, and subscription-based analytics services.
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Which Growth Factors Are Propelling Growth In The Social Media Analytics Market?
The escalation in the quantity of social media users worldwide is contributing to the expansion of the social media analytics market. There has been a steady increase in the use of gadgets like mobile phones, laptops, and computers with internet connections over time.
The internet has become a communication highway, bridging international borders. Also, social networking has enabled individuals to extend their networks, forge new friendships, boost their careers, establish connections, hire staff, and find people with rare skills, which all adds to its appeal.
For instance, a Forbes report in May 2023 pointed out that the worldwide social media user base had swelled to an estimated 4.9 billion. This number is expected to significantly increase to approximately 5.85 billion users by 2027.
Thus, the global increase in social media utilization can be expected to fuel the expansion of the social media analytics market throughout the forecast period.
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Which Major Firms Are Dominating the Social Media Analytics Market Across Regions?
Major companies operating in the social media analytics market include International Business Machines Corporation, Google LLC, Oracle Corporation, SAS Institute Inc., Digimind, Hootsuite Inc., Talkwalker S. A., Oktopost Technologies Inc., Simplify360 Inc., Frrole Inc., Heuritech SAS, Salesforce Inc., Adobe Inc., Clarabridge Inc., Netbase Solutions Inc., Brandwatch Limited, Gooddata Corporation, Simply Measured Inc., Sysomos Inc., Sprout Social Inc., SAP SE, Unmetric Inc., Rival IQ Inc., Meltwater Us Holdings Inc., SpreadFast Inc., MetaQuotes Software Corp., Emplifi Inc.
(Socialbakers), Sprinklr Inc., Synthesio Inc., Brand24 Inc., Qualtrics LLC, Cision Ltd., Zoho Corporation Pvt. Ltd.
Which Social Media Analytics Segments Are Seeing Increased Adoption Across Sectors?
The social media analytics market covered in this report is segmented –
1) By Component: Software, Services
2) By Deployment: On-Premise, Cloud
3) By Organization Size: Small And Medium Enterprises, Large Enterprises
4) By Application: Customer Segmentation And Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioral Analysis, marketing Management
5) By End-User Industry: Banking And Financial Services, IT And Telecommunications, Retail, Healthcare, Government Services, Media And Entertainment, Utilities, Transportation And Logistics, Other End Users
Subsegments:
1) By Software: Social Media Monitoring Tools, Sentiment Analysis Software, Engagement Analytics Platforms, Reporting And Visualization Tools, Social Listening Tools
2) By Services: Consulting Services, Implementation Services, Training And Support Services, Data Analysis And Reporting Services, Strategy Development Services
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What Key Trends Are Anticipated to Propel Demand in the Social Media Analytics Market?
The rise of technological innovation is an emerging trend in the social media analytics marketplace. The integration of technologies like artificial intelligence (AI) into social media can potentially transform the way businesses promote themselves on various channels like Facebook, Instagram, Twitter, and LinkedIn.
It can automate numerous cumbersome tasks related to social media handling. For example, in August 2024, Threads- a social media platform from the US created by Meta (previously known as Facebook), introduced Analytics, Adds Post Drafts, and Scheduling.
The introduction of analytics, post drafts, and scheduling features on social media platforms amplifies the user engagement and experience. Analytics offer insights into how content is performing, while post drafts provide flexibility in content creation and collaboration.
Scheduling ensures posts are published automatically, promoting consistency and maximum audience engagement. Collectively, these tools equip users to develop more impactful and planned social media content.
What Are the Emerging Regional Hubs for Social Media Analytics Market Innovation?
North America was the largest region in the social media analytics market in 2024.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Key Questions Addressed In This Report:
1.What is the revenue and growth projection for the social media analytics market?
2.What factors are driving social media analytics market growth, globally?
3.Which segment accounted for the largest social media analytics market share?
4.Who are the top companies operating in the social media analytics market?
5.Which region is projected to witness the fastest growth during the forecast period?
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