The Business Animal episode with Christa Hines
This week I have a great conversation with storytelling professional Christa M. Hines of The Business Storytelling Studio. Christa has an amazing superpower to make your business’ story come alive for your target market and customers. You’ll learn about the importance of story in business, the components you should consider when telling your business story, and how to work with a content writer to build the stories that will impact the quality and quantity of customers you reach. Plus we weave a great Star Wars metaphor into the show!