The logo for Top Thai (formerly The Thai Restaurant) is designed with the building’s architecture in mind during the rebranding process with P2X Studio.
NCW — Rebranding is more than changing a logo or applying a fresh coat of paint; it’s a strategic endeavor to redefine a business’s perception.
At first appearance the process is daunting, but two local organizations, P2X Studio and the Wenatchee Valley Chamber of Commerce (WVCC), shared their insights with The World on the art and science of rebranding and how it can revitalize businesses.
From left: Top Rojanasthien, Jenny Rojanasthien, Jess Pappas, and Dan Pappas pose for a selfie during a trip to Thailand in early 2024 as part of the Pappas’ rebranding process.
Pictured is the former Visit Wenatchee brand logo before it underwent a redesign in 2022.
The new Visit Wenatchee brand logo serves as part of the brand’s storytelling around local outdoor recreation: the red represents the mountains, the blue represents the Columbia River, and the green represents the trails.
