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There are a lot of unspoken rules (some more unspoken than others) when it comes to beauty and makeup, and the list seems to grow as we age. While it’s a blessing to grow older, mature and maybe develop some wrinkles, the makeup world can sometimes feel a bit cagey. For people middle-aged or older, it’s not really the norm to “experiment” with makeup or bolder looks. But one celebrity makeup artist, Doniella “Donni” Davy, is hoping more individuals will start—and feel empowered because of it.