00:08:41 The Power of Cultural Relevance and Brand Collaborations — MAC has always been at the forefront of pop culture, and the brand’s collaborations with Disney’s Black Panther and influential figures help them remain a cultural icon. Through these collaborations, MAC can bridge the gap between beauty and culture, speaking to the evolving tastes of its consumer base. By staying aligned with what matters most to its audience, MAC continually reinforces its position as a leader in the beauty industry through meaningful, well-timed partnerships.
00:10:02 Influencers in Beauty — Influencers and creators are key players in connecting with younger, digitally-savvy audiences. While celebrities help boost brand visibility, influencers’ genuine passion and alignment with brand values drive engagement. MAC exemplifies this by partnering with creators who embody the brand’s commitment to inclusivity and creativity. Their collaborations with musicians, such as their recent partnership with Rosalía for a limited-edition makeup collection, further strengthen this connection by showcasing the brand’s dedication to cultural relevance and artistry. These partnerships reflect the brand’s core values and create a deeper, more authentic bond with consumers.
