The music industry in 2024 has reached a new level of global interconnectedness, driven by the rise of streaming platforms, massive tours, and a growing fanbase across continents. This year, a mix of veteran superstars and fresh talent continue to dominate the charts, reflecting both innovation and audience loyalty. From K-pop sensations to country superstars, here are the top 10 best-selling musicians of 2024.
1. Taylor Swift
Undoubtedly the most dominant figure in the music world, Taylor Swift continues to reign supreme in 2024. Her Eras tour, hailed as one of the most successful in history, has drawn millions worldwide, contributing to record-breaking sales. Swift’s strategy of re-releasing her old albums under Taylor’s Version has also cemented her status as a musical force. With nearly 91 billion streams on Spotify alone, Swift’s music appeals across genres, from country roots to her more recent pop and indie explorations(
2. SEVENTEEN
This South Korean boy band has made a significant mark globally, particularly in the U.S. and European markets. Known for their intricate choreography and cohesive group dynamic, SEVENTEEN’s ability to evolve musically while maintaining their core fanbase has earned them a top spot. Their latest albums have consistently topped charts, especially with their engaging live performances pushing album sales higher(
3. Stray Kids
Also hailing from South Korea, Stray Kids are one of the fastest-rising stars in the K-pop universe. Their bold fusion of EDM, hip-hop, and pop, paired with meaningful lyricism, has catapulted them to international fame. Stray Kids are proving that K-pop’s global appeal is far from a trend, with their concerts selling out across Asia, Europe, and the Americas(
4. Drake
Drake continues to be a household name in 2024. The Canadian rapper’s consistent release of chart-topping singles and albums ensures his place among the most streamed artists globally. With nearly 80 billion Spotify streams to his name, Drake’s musical versatility, blending rap, R&B, and pop, keeps him at the top of the game(
. His collaborations with younger artists have also ensured he stays relevant across generations.
5. Bad Bunny
Puerto Rican sensation Bad Bunny remains the top voice of Latin music, extending his dominance into 2024. His groundbreaking album Un Verano Sin Ti continues to amass billions of streams, and his influence within the Latin trap and reggaeton genres is unmatched. Bad Bunny’s ability to seamlessly blend Latin rhythms with global pop trends has solidified his international success, with sold-out stadium tours across Latin America, the U.S., and Europe(
6. Morgan Wallen
Country music continues to surge in popularity, and Morgan Wallen leads the charge in 2024. His album One Thing At A Time shattered records, blending traditional country with modern, genre-bending sounds. Wallen’s relatable lyrics and country-boy persona resonate deeply with both country fans and mainstream audiences, making him one of the best-selling artists of the year(
7. TOMORROW X TOGETHER (TXT)
TXT, another powerhouse from the K-pop world, is gaining traction across the globe, especially in the U.S. market. Known for their intricate storytelling and deep engagement with their fanbase, TXT has been able to carve out a niche by appealing to younger fans with their emotional yet catchy music. Their ability to pivot between various styles, from dreamy pop to anthemic rock, has kept them at the forefront of K-pop’s global expansion(
8. NewJeans
NewJeans are a rising phenomenon in 2024, representing the new generation of K-pop. Their refreshing approach to pop, with a distinct sound that incorporates 1990s and 2000s influences, has captured audiences worldwide. With their unconventional style and strong social media presence, NewJeans have quickly become trendsetters, adding another layer to K-pop’s global domination(
9. Ed Sheeran
Though Ed Sheeran has been a staple of the global music scene for over a decade, 2024 finds him still breaking records. With hit albums like Divide and continued success from singles like “Shape of You,” Sheeran’s global appeal has not waned. His ongoing tours and collaborations keep him relevant across multiple demographics, ensuring that he remains a top-seller in both streaming and physical sales(
10. Lana Del Rey
In 2024, Lana Del Rey has solidified her place in the mainstream while retaining her indie appeal. Her signature melancholic sound, poetic lyrics, and distinct visual style continue to draw fans. Del Rey’s latest album has garnered critical acclaim, pushing her into the top 10 for the first time. Her devoted following has ensured strong sales, particularly in the vinyl and physical album markets(
The best-selling artists of 2024 reflect the diversity and evolving nature of the global music landscape. K-pop’s global rise is undeniable, with multiple groups dominating charts worldwide. Meanwhile, artists like Taylor Swift and Bad Bunny continue to break records and push boundaries. The enduring presence of country and Latin music also highlights the rich variety of tastes across regions. These artists are not just musicians; they are global brands, shaping the future of music with every release.
