Two days before the 2024 GRAMMY nominations were announced, Lainey Wilson‘s rise as one of country music’s biggest stars was solidified in a major way: the Country Music Association Award for Entertainer of the Year.
“That was probably one of the very first moments where I was like, Wow, my life really is changing,” Wilson tells GRAMMY.com. “But I think all the years of nothing happening has prepared me for moments like that. It’s a slow and steady wins the race kind of feeling.”
Wilson’s win was as shocking to her as it may have been to those watching — considering her competition was titans Luke Combs, Chris Stapleton, Carrie Underwood, and Morgan Wallen — but it certainly wasn’t undeserved. In 2023, Wilson played nearly 190 shows (including direct support on Combs’ stadium tour), headlined her own sold-out tour, and became the first woman to reach No. 1 on country charts four times in a calendar year.
Her rapidly growing success also resulted in two GRAMMY nominations at the 66th GRAMMY Awards: Best Country Album for her fourth studio album, Bell Bottom Country, and Best Country Duo/Group Performance for “Save Me,” her moving duet with Best New Artist nominee Jelly Roll.
But as Wilson suggested, these accolades didn’t come without years of hard work. After moving to Nashville, Tennessee from her tiny hometown of Baskin, Louisiana in 2011, she didn’t sign a record deal until 2018, and her first hit didn’t come until 2021. Even so, that first hit — a poignant ballad titled “Things A Man Oughta Know” — was also her first No. 1.
Since then, Wilson’s true-to-her-roots persona and bell-bottomed image has nearly taken over country music. Her vintage-inspired voice and raw storytelling strikes a chord with traditionalists and modern country fans alike, and she’s already dabbling in the acting world (“Yellowstone” fans may know her as Abby) and serving as the face of major brands like Coors Light and Wrangler.
To say her grinding has paid off is an understatement. But according to Wilson’s Instagram post reflecting on her massive 2023 — and her already stacked touring schedule for 2024 — “we are just getting started.”
As Wilson closed out her busy 2023 with another milestone, a mini Las Vegas residency, the country star sat down with GRAMMY.com to reflect on the wild ride she’s enduring — and why she had no doubt her childhood dream would come true.
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In your Entertainer of the Year speech at the CMAs, you said “It finally feels like country music is starting to love me back.” That was pretty powerful.
Thank you. When you’re from a town of 200 people in Northeast Louisiana, you’re surrounded by country music. It’s the soundtrack of your life. And so I had no choice but to eat, sleep and breathe country music, and I’ve dedicated my life to it.
I wrote my first song at 9 years old, I started playing guitar at 11, and that’s when I started working on this. I didn’t just start working on this when I moved to Nashville in 2011. I’ve dedicated my life to it. And it really is cool to just feel like that little 9-year-old girl who was writing her first song, that she wasn’t completely crazy.
You told GRAMMY.com in 2022, “I don’t know if I’ll ever feel like I’ve fully arrived.” Did this past year change that?
I’ve arrived. It’s amazing how different you can view things a year later. I know I’ve arrived, and I’m stepping into it.
I feel like this past year, it’s just been a lot of big steps and having to level up. Every single person on my team has had to just rise to the occasion. Whether it’s my band, my merch guy, whether it’s my management, the songwriters, everybody’s just had to be like, Okay, we’re entering a new phase of this journey. I’ve arrived.
I know you’re so humble, but how could you not feel like you’ve arrived after this kind of a year, right? But it’s awesome to not just see the accolades say that, but for you to actually feel it.
I really do. No imposter syndrome — of course, you know, I’m human, and that’ll happen every now and then. But I do feel like I’m right where I’m supposed to be. And I’m soaking it up.
These moments are going by so quick — it’s important for me to realize what’s happening, and accept all these gifts that the Lord has given me with a gracious heart. I’m a firm believer in believin’ and receivin’, and that’s exactly what’s happening.
Do you feel like you’ve been able to really take in all of the amazing things that have been happening to you?
I mean, I’d be lying to you if I told you that I have soaked up every single bit of it, because it’s been a million incredible things happening. But whenever I have a moment, I try to just step away and really pay attention to what’s happening. And I just take myself even back a year ago and I’m like, My gosh!
When you just take a step back and you really think about everything that’s happened, it’s hard to wrap your head around. Sometimes you don’t have much time to celebrate, because you gotta get to the next thing, but I think you gotta take that time. You got to. And I’ve got a lot of people in the industry reminding me that I gotta do that.
Keith Urban, he’s a good example — I ran into him the other day, and he’s like, “You need to be celebrating these moments, but remember, no whining on the yacht.” And I said, “I like that, no whining on the yacht!” We’re not whining about being tired. I mean, these are the moments that we’ve dreamed about and prayed for. So we’re stepping into it.
In all of these crazy moments that have been happening, do you ever flash back to the little girl who was eating, sleeping and breathing country music — and even the Lainey who was struggling to make a name for herself just seven years ago?
I flashback to that girl all the time, because truth is, I still feel like I am that girl. Of course. I’m not having to struggle as much, but it’s still hard, and it’s still grueling out here. I’m not living in a camper trailer and having to change out my propane tanks and things like that, but I’m still living on wheels.
When I moved to Nashville, I’ve made a decision to not see my family on their birthdays and Christmases, and this and that and the other. And it’s still the same way — which, here, real soon, that’s gonna be able to shift, and I’m gonna be able to get back to the things that I’ve had to sacrifice for so long.
It’s weird because I’m still that same old girl. Of course I’ve grown, and I’ve changed, and developed. But yeah, I think back to her all the time. And I’ve always got to go back to some of those qualities that she has in order to keep moving forward.
What are some of those qualities that you think have mostly contributed to where you’re at?
Work ethic. My mom and daddy are two of the most hardworking people that I’ve ever met, and they don’t give up easy. And they raised me and my sister like two little boys. They had us out on the farm, doin’ whatever, puttin’ us to work — they were like, “No time for naps, get up, do your thing.” That’s why I have a hard time napping now. [Laughs.]
You don’t really have the lifestyle to nap, so that’s good.
Come January, your girl’s takin’ a big nap.
Yeah, you were saying that it sounds like things are going to slow down a little bit. But that’s, like, a slowdown before it picks back up again, right?
Yeah, but we are going to be playing almost 100 less shows, so that right there makes me feel like I can breathe. Because, I mean, the truth is, we’ve been touring this heavy for years, but even last year, it was more of an opening slot — you know, I was playing 30 minutes or 45 minutes. This year, it’s mainly 75-minute, 90-minute shows, and that can add up.
I gotta take care of myself, I gotta take care of my health, so I can be 190 percent, because it kills me when I can’t be. I want to walk off that stage, and I want to feel like, We came and we did what we were supposed to do. I’m excited for a little bit more rest so I can feel that way every time I walk off stage.
A 2023 Billboard piece noted that you only slept in your own bed 15 nights in 2022. How many nights would you guess you spent in your own bed in 2023?
At least double that, probably a little bit more than that. Because last year that we were touring, we were filming “Yellowstone.”
I love sitting on my front porch, drinking my coffee, sleeping in my own bed. But I’ll tell you what, even just a few days at home, I’m ready to get back out on the road.
I mean, you weren’t raised to sit at home too long anyway, right?
Nope, not at all!
Well, and now, all of it has paid off in the form of two GRAMMY nominations. Have you referred to yourself as a GRAMMY-nominated artist yet? Like, has that really set in?
It’s wild. Because, you know, I mean, the CMA Awards happened the same week as the GRAMMY nominations, so it was like so many things at once. A few people have, like, referred to me as that, kind of like, behind me I’m hearing it. It’s crazy. I just feel so honored.
I’m very happy with the state of country music right now. I feel like it is getting more popular by the day. It’s pretty much pop culture at this point, the Western way of life.
I think that timing is everything, and what I do was not cool 13 years ago whenever I moved to Nashville. But time is a part of my story, and here we are, years later. I feel like the world wants to feel at home, they want to feel grounded. And I think that’s what country music does. And I’m so proud to be in the forefront of that.
Even out here in Vegas, people are dressed like cowboys that aren’t, and I’m like, the more the merrier! If that makes you feel good, if that makes you feel like a badass or makes you feel at home, then come on with it! I know how this lifestyle and this genre of music makes me feel, so come on!
Have you seen more bell bottoms now too?
They’re everywhere. Bell bottoms are back!
Somebody told me the other day, “You single-handedly brought back the ugliest pants in the world.” And I said, “Hey, we’re just over here solving a world problem.”
Do you ever have a day where you wake up, and you’re just like, “I don’t want to wear bell bottoms today”?
I mean, if I’m going out, I’m gonna be wearing my bell bottoms. But at my house, you gon’ find me with my hair on top of my head in my sweatpants. The truth is, though, when I put on these bell bottoms, I really do feel like I can take whatever it is on.
I remember getting my first pair of bell bottoms at 9 years old. That was the year that I wrote my first song, got my horse, went to Nashville for the first time, and I remember how those bell bottoms made me feel. They made me feel sassy, that I had a little extra pep in my step. So I can go from sweatpants to putting on my bell bottoms and then I’m ready! They’re magic.
Have you had a chance to properly celebrate the nomination with Jelly Roll?
No, but, he’s actually here in Vegas. And he’s gonna be doing one of these shows with me. For me and him just being on stage together and singing this song together is going to be a way to celebrate.
I love him. I’m just such a fan of him on and off the stage. So proud for him. This could not be happening for a better human.
I’m thankful for people like him, especially in this industry, for a lot of different reasons. But also, just to show people that, look, we all come from so many different walks of life. We all have our different stories. We all look different, sound different. We’re just different. And that’s what keeps life moving. And I’m just proud to be his friend more than anything.
Another person you’ve become close with is Ashley McBryde, who gave you some advice to “reach over the wall” for rising artists the way she did with you years ago. Especially where you’re at in your career now, do you feel like you’ve been able to do that yet?
Yeah, I feel like I’m getting to that place. I think that means taking them out on the road with you. For the Country’s Cool Again Tour, I’m bringing a guy named Zach Top. He’s awesome. I mean, he is country music — he has a traditional sound. I think that there’s so many open lines for that, and I’m excited for him.
And then I’m bringing out Ian Munsick and Jackson Dean, and they’ve been friends of mine for a long time. And [another] friend of mine, Meg Mcree. She’s an incredible songwriter and storyteller. Bringing folks out on the road with you, that’s a way to kind of help them over that wall, but also, even mentioning their names in interviews when people say like, “Who are you excited about?” Because I think word of mouth goes a long way.
The traditional sound is definitely part of the fabric of what country music is today, going back to what you were saying about the genre being so huge right now.
There’s so many different sounds going on, which is awesome. When you turn on the radio at this point, you know who everybody is, and everybody looks different and sounds different.
I think this is how it was in the ’90s. And I don’t think country music has been talked about in that kind of light since the ’90s. I think that they’ll talk about our generation of country music like that.
Is there a song you’ve released, whether it’s a single or an album cut, that feels the most representative of how you want to be remembered as an artist?
“Wildflowers and Wild Horses,” which is our current single right now. It’s really cool to be able to stand on stage every night and sing about being from five generations of farmers.
I’ve always talked about how similar farming is to the music industry — I mean, you get up every day and bust your tail, and have good years and bad years, and holding on to that piece of me and holding onto that piece of where I’m from is really important to me. Because we are moving at such a fast pace that I can definitely see where you can get off track, but I’m too hard-headed for that. So I think that song is a good representation of where I am right now.
Is there another song that is representative of the kind of artist you set out to be, before big things started happening?
I think it was probably my first hit, “Things A Man Oughta Know,” because it’s about the way that you treat people. It’s not about whether you can change a flat tire or start a fire, it’s just about being a good person. That song really did kind of set the foundation for me. It was just a little piece of who I am and my story, and that’s what I want people to know. I want people to just love each other and lift each other up.
If you could go back to 2017, when everything was kind of on the verge of happening, before you had your record deal and such, and tell yourself where your life was going to go in the next six years, how would you explain that?
“Girl, you gon’ be tired!” [Laughs.] “But you’re gonna be exactly where you’re supposed to be.” And truth is, even in 2017 — I mean, I sound like a little bit of a psychopath, but I knew it would be this at some point. I had that faith, and I had that weird sense of peace about it.
This is the only thing I know how to do. This is the only thing that I’m gonna do, whether I was doing it on this level or another level. It’s just a blessing that I get to get up every single day and do what I love to do and get to make a living doin’ it. And get to make people feel something from my job. That’s pretty cool.
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