The Yellow Rose by Kendra Scott announces jewelry collaboration with artist Lainey Wilson

The Kendra Scott brand, an Austin original, launched the Whirlwind Collection, a collaboration with Lainey Wilson by its parallel brand Yellow Rose by Kendra Scott, on Friday. 

The collection with the Grammy award-winning country artist is inspired by Wilson’s fifth album, “Whirlwind.” The pieces are designed to be a reflection of the singer’s life “encapsulating her journey in every piece.” In a release, Kendra Scott said that the collection revisits some of Lainey’s favorite Kendra Scott styles and introduces new designs, including unique earrings, rings, and necklaces. 

The Yellow Rose by Kendra Scott x Lainey Wilson Whirlwind Collection is now purchasable on a preorder basis and will only be sold for a limited time on August 23rd from 9 a.m. to 9 p.m. CST (or while supplies last) exclusively on KendraScott.com. With a short window to secure these pieces, the brand expects them to sell out quickly. 

“Each item in this five-piece collection is crafted to make a bold statement, empowering women to envision vast possibilities and pioneer new paths—just as Lainey has done in her remarkable career in country music,” the company said in a release.

What is Yellow Rose by Kendra Scott?

Yellow Rose by Kendra Scott is the latest extension of the Kendra Scott brand. The brand has a new physical space planned that is inspired by Kendra Scott’s Texas family ranch and the “connection, tranquility, and adventure it brings.” The brand is hoping to bring a modern approach to jewelry, apparel, and home goods that celebrates the rich ranch culture of the American Southwest at a time when the aesthetic is booming.

More:Kendra Scott to bring flagship Yellow Rose store to Austin on South Congress this fall

The new storefront will open in the former space of Mi Casa, an art gallery and mercado that was known for its Talavera pottery and bedazzled steer skulls. According to a news release, the brand wants to honor Mi Casa’s heritage as an Austin shopping destination for 30 years. The release said Kendra Scott has taken great thought and detail into preserving Mi Casa’s legacy.

The store takes its name from the infamous golden-hued roses of the Lone Star State, as well as the joyful style that the Kendra Scott brand is known for.

Beck Andrew Salgado covers trending topics in the Austin business ecosystem for the American-Statesman. To share additional tips or insights with Salgado, email Bsalgado@gannett.com.

This post was originally published on this site be sure to check out more of their content