Brides and grooms are hiring content creators to film, edit footage and produce Instagram and TikTok posts with music, transitions and behind-the-scenes moments.
While searching on TikTok for ideas for her April 22, 2023 wedding, Mila Tweel came across several videos of former brides discussing what they would have done differently. Many regretted not hiring someone to capture behind-the-scene videos and photos of their wedding day.
This prompted Ms. Tweel, 29, a wholesale senior account executive for Mint Showroom, in Hoboken, N.J., to look into having a wedding content creator for her celebration in Malibu, Calif. “I wanted moments that my groom and I couldn’t be a part of ourselves captured,” she said, “such as our guests arriving and everyone mingling at the cocktail hour.”
Ms. Tweel hired Kaitlyn Cabrera, the owner and lead content creator of Gifts for the Girls, based in Laguna Beach, Calif., after seeing her work on TikTok and Instagram. Ms. Tweel’s wedding planner, Alesha De La Cruz of De La Planning, also in Laguna Beach, had recommended Ms. Cabrera as well.
“One of the best experiences my husband and I had after our wedding was waking up the next morning to 800 pictures and videos that Kaitlyn sent us to review,” said Ms. Tweel, who posted more than a dozen recaps on TikTok and Instagram a couple days after the wedding. “We’ve been watching the videos and looking through the photos almost every day since the wedding.”
Wedding content creators typically deliver hundreds of shareable photos and videos within 24 hours of a wedding. By contrast, traditional wedding photographers provide couples with preview images within a week of their event, and they’ll have to wait up to six weeks for their full photo gallery and as long as four months for the video.
While traditional photography and videography still remain a top priority, more couples want to document, via social media, the in-between moments not normally captured.
