Bluesky, an alternative to the social networking website previously known as Twitter, has reached 30 million registered users, according to the company.
Bluesky has experienced a surge in interest in the wake of last year’s presidential election in the U.S., although it’s still relatively small when compared to Twitter/X and Meta’s Threads, both of which have hundreds of millions of active users.
Bluesky’s 30 millionth user signed up at 11:21 p.m. ET on Tuesday, according to the company. It’s unclear how many of those are actively using the app but data from one tracker showed at least 2 million accounts liked a post on Tuesday alone.
Bluesky started out as a project within Twitter in 2019 and went independent in 2021. Billionaire Elon Musk’s takeover of Twitter in October 2022 caused increasing interest in Bluesky, eventually leading to a massive surge in signups after last year’s election.
Musk has become an increasingly close ally of President Donald Trump, which has pushed X users on the left towards sites like Bluesky and Threads. X under Musk has also been criticized for enabling the spread of harmful content, including misinformation.
Bluesky reached 7 million users in September, 13 million in October, 20 million in November and 25 million in December.
Chief Operating Officer Rose Wang told Bloomberg last month that the company isn’t a U.S.-centric or left-leaning app. “We’re not building an app for one voice or one political viewpoint,” she said.
this is how it feels to reach 30 MILLION users!!!
— Bluesky (@bsky.app) January 29, 2025 at 5:21 AM
