Unlocking Success: How Newborn Town Dominates the MENA Social Networking Market

HONG KONG, May 27, 2024 /PRNewswire/ — Newborn Town, a rising social networking company, has garnered significant attention in the Middle East and North Africa (MENA) market. Known for its innovation in live voice chat platforms and social entertainment products, this Hong Kong-based tech company has made remarkable strides. This article explores the secrets behind Newborn Town’s success in the MENA region.

MENA’s Social Media Craze Sparks Market Potential

The MENA region has become a focal point for several social media and entertainment companies, as the area’s high fertility rate and young demographic structure generate substantial demand for socialization. The statistics from OCED revealed that the average age of countries like Saudi Arabia, Türkiye, and the UAE is around 31 years, creating a vast user base for social and entertainment products. Religious restrictions have further driven young people to online social networking and entertainment, creating a significant market void.

MENA boasts the highest social media usage globally, with each person maintaining an average of 8.4 social media accounts and spending at least 3.5 hours daily on these platforms. This high level of social interaction and the users’ strong desire to flaunt their wealth present lucrative monetization opportunities for social applications.

Filling the Market Gap

A majority of foreign social media companies, including Newborn Town, have successfully filled this market gap by catering to the young population’s structure, high entertainment demands, keen interest in social networking, and willingness to pay. These companies have tailored their social products to meet market needs, resulting in rapid market performance improvements and demonstrating their global potential.

According to Newborn Town’s 2023 annual result, the company achieved a total revenue of approximately 3.308 billion yuan, an 18% year-over-year increase. The net profit was around 761 million yuan, a 165% year-over-year increase. Adjusted EBITDA reached 675 million yuan, up 80% year-over-year. The net profit attributable to shareholders was 513 million yuan, reflecting a 294% year-over-year increase.

Key Determinants to NBT’s Success

Innovation and localization strategies play a significant role in Newborn Town’s success. For instance, MICO, Newborn Town’s flagship social product, has its interface customized to reflect Middle Eastern cultural features, using symbols like falafel and hummus to encourage user engagement.

Additionally, Newborn Town has designed diverse paid features within its apps to meet the specific demands of Middle Eastern users. For example, TopTop allows users to chat and play Dominoes and Ludo with others in online virtual rooms, catering to their entertainment and socializing needs at once. These localized features have improved user interaction and increased customer retention.

Besides apps that combine social networking and gaming scenarios, live voice chat platforms are also viral in the MENA region. As of September 2023, eight voice chat room apps were among the top 100 global entertainment apps in terms of daily revenue.

YoHo, Newborn Town’s flagship audio-based social product, has gained immense popularity in the MENA region due to its tailored features. These features cater to some users’ unwillingness to show their faces during online social networking, providing a platform for interaction without compromising modesty.

Recognizing the “chatty” nature of MENA users, YoHo introduced the “family” function, enabling like-minded individuals to form online communities and interact more closely.

Future Prospects

Mordor Intelligence projects the Middle Eastern media and entertainment market to grow from $42.72 billion in 2024 to $66.99 billion in 2028. Undoubtedly, this trend has opened a new chapter for foreign tech companies like Newborn Town to pursue opportunities and capture market share in the MENA region.

Newborn Town’s success in the MENA region would not have been possible without its diverse and innovative product offerings. As technology evolves, Newborn Town will need to continue iterating its products to tackle future challenges and maintain its competitive edge.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

SEOUL, South Korea, May 27, 2024 /PRNewswire/ — Hybrid airline Air Premia (CEO Yoo Myung-sub, Moon Bo-kook) announced on the 27th that it has signed an interline agreement with Korean Air and will begin selling connecting tickets for flights departing from the Americas.

Interline is a form of partnership in which a specific airline sells another airline’s operating routes in conjunction with its own operating routes. Customers who use interline can purchase sections operated by multiple airlines with one ticket and use it conveniently without checking in or baggage claim when transferring, and airlines can expand routes and attract transfer passengers.

Through this interline agreement, Air Premia passengers departing from the Americas (New York, LA, San Francisco) will be able to purchase a single ticket by combining Korean Air flights when traveling to Southeast or Northeast Asia via Incheon. Interline tickets are sold through travel agencies.

Air Premia’s flights departing from New York can be connected to eight routes of Korean Air, including Tokyo, Osaka, Nagoya, Fukuoka, Beijing, Shanghai, Hong Kong, and Bangkok.

Flights departing from LA are connected to four routes including Bangkok, Ho Chi Minh City, Manila, and Singapore via Incheon, and San Francisco, which newly launched on May 17, is connected to the Incheon-Singapore route.

Meanwhile, Air Premia plans to complete an interline agreement with Alaska Airlines, the 5th largest airline in the United States, within the first half of the year. Once the interline partnership with Alaska Airlines is concluded, the convenience of travel will increase as passengers will be able to use 110 U.S. domestic routes and transfer flights to 6 Central and South American countries, including Mexico and Costa Rica.

Through the interline, Air Premia stated that the company is now able to provide a wider range of connecting flights to the passengers and will continue to expand skyway by increasing partnerships with major airlines.

About Air Premia

Air Premia, the only long-haul specialized airline in South Korea, operates on the philosophy of being a “beloved airline that provides high-quality services with only the essentials” and offers premium services comparable to full-service carriers (FSCs) at reasonable prices.

Since commencing its first international flights in July 2022, Air Premia has rapidly established itself by flying to destinations such as Los Angeles, New York, Bangkok, and Narita. Notably, it operates long-haul routes that low-cost carriers (LCCs) typically do not cover, all while maintaining a competitive edge in pricing compared to FSCs. This aligns well with the current trend of “value-for-money travel.” Starting from May 17th, Air Premia also began flights to San Francisco in the United States.

To book your flight or discover more about Air Premia, please visit https://www.airpremia.com/kr/en.

For media inquiries and interview requests, please contact Seungshin Park, Leader of PR Team, Air Premia, ss.park@airpremia.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **