August 19th, 2024
12:00 PM – 12:45 PM EDT
On Monday, August 19, the FCS will partner with Integreon to present a free virtual event on “The Art & Science of Marketing.” Featuring a panel discussion with marketing executives from leading financial brands, we will focus on how to keep your creative, sales and data teams working in harmony. We’ll explore questions like:
- How do you ensure that your teams are all aligned and what methods do you put in place to foster collaboration and prevent silo-ing?
- What role does your data/tech team play in optimizing and executing campaigns?
- What safeguards and processes do you have in place to ensure the data collected by your tech team is compliant with regulations?
- How do you strategically repurpose content to maximize value and reach?
- What collaborative processes do you use to streamline content creation and distribution?
- How do you help each department understand the impact of their work on overall business outcomes?
- As trust is paramount in financial services, how do your teams work together to foster trust and transparency?
Our panelists include:
- Pinki Mehta, Head of Global Marketing & Digital Experience, AllianceBernstein
- William Obre, Head of Marketing & Communications, Americas, AXA Investment Managers
- Melissa Scauri, Global Head of The Creative Studio, Morgan Stanley
Moderating the discussion will be Murray Joslin, EVP of Creative & Business Solutions at Integreon, our exclusive programming partner.
