
Photo Credit: Saturday Night Live / NBC
Television is no longer the needle mover it used to be for music discovery—but Saturday Night Live still holds its own with musical guests. Now, Morgan Wallen is capitalizing on his swift exit at the end of the most recent episode of SNL by selling ‘God’s country’ merch.
The abrupt and somewhat ham-fisted exit saw the country star walking obliviously in front of the camera instead of staying on stage with the SNL cast and guests. Shortly after leaving, the country singer shared an Instagram photo of his private jet with the phrase ‘get me to God’s country’ emblazoned as the caption. The walk-off prompted lots of media attention around the exit—as Wallen’s stunts always do.
The singer is capitalizing on the rough exit by selling ‘get me to god’s country’ merch on his website. The web store features pre-orders for hats and shirts featuring the phrase—each with a $45 price tag. Wallen has not addressed the viral incident since it happened (beyond hocking merch), though SNL cast member Kenan Thompson did comment.
“It was already such a small grouping on the stage anyway. So it was just like, oh wow, that was pretty visible,” Kenan said in an interview earlier this week. “You know what I’m saying? It was a pretty visible thing.” Thompson also likened the exit to Prince when he appeared on the show. “Prince did the same thing. I’m not saying Morgan Wallen is Prince, but we weren’t surprised because Prince was notoriously kind of stand-offish,” the comedian continues. “It’s just how he was. So we just thought like, ‘OK, now he’s gone back to fantasyland.’”
Morgan Wallen has had no shortage of public incidents that have heightened his profile among his chosen audience. The ‘n-word’ incident did not diminish his fans in ‘god’s country’ leading to fans crowdsourcing billboards praising the singer and asking the CMAs to re-think their ban on his attendance at the 2021 show.
Just last year, the singer drunkenly threw a chair from the rooftop of Chief’s bar in Nashville. He plead guilty in December 2024 to two reduced misdemeanor counts of reckless endangerment under Tennessee’s Diversion Statute—avoiding a felony conviction. His sentence included seven days at a DUI education center, two years of supervised probation, and a $350 fine plus court fees. The charges will be expunged if Wallen completes his probation without any violations.