At the intersection of business and art stands Waylon Barnes, a music management and marketing CEO who is pushing the boundaries of what we expect from music executives.
Traditionally, we would expect someone in Barnes’ position to discover new talent, oversee the production of his artists, and network extensively. But do we also expect creativity? Do we expect guidance and development? Not necessarily.
In today’s market, it’s common for record executives to choose talent based solely on who is trending or who has gone viral. Rarely do they select independent artists, nurture their growth, and provide resources that anticipate trends, offer insights into the industry landscape, and teach the essential dos and don’ts. These are the very things that major labels often pay a premium for, and yet Barnes’ C2 Management offers these services not only to major labels but also to independent artists.
Barnes brings a wealth of experience to the table. He has worked with top Grammy-winning, Billboard-charting artists and has impressively become a Rick Rubin-like figure of the music marketing world. C2 Management acts as a hired gun for those who can afford it, providing comprehensive development services for artists and labels alike. With collaborations that include some of the biggest names in the industry, such as Sony Music, Universal Music, and the Walt Disney Music Company, it’s clear that Barnes’ C2 Management is a powerful asset for the largest and most dynamic labels in the world.
To find out more about Waylon Barnes and C2 Management, you visit www.waylon-barnes.com and www.ctwomanagement.com
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