Summer Nostalgia Revitalises the City with Cultural IP
HONG KONG SAR – Media OutReach Newswire – 17 July 2024 – Victoria Dockside, K11 Art and Cultural District, has been selected once again as the ultimate global debut stage for mega events, this time for the highly-anticipated “100% DORAEMON & FRIENDS” exhibition. Doraemon and friends arrived at the iconic landmark Avenue of Stars on 13 July and transformed the harbourfront with the unveiling of the world’s tallest inflatable Doraemon figure. Bringing childhood dreams to life, the entire district activation has attracted international travellers to Hong Kong’s Victoria Dockside to appreciate this world-famous robot cat. This seamless blend of retail with nostalgic culture fuelled a 30% surge in footfall, 60% increase in tourist membership sales and 40% rise of tourist average spending at K11 MUSEA, the pioneering cultural-retail landmark at the heart of Victoria Dockside. Sales generated by food and beverage, fashion, sports and electrical appliance brands saw a hike of 40% to 50% with some restaurants even recording two times increase compared to pre-exhibition.
